[2] His family eventually moved out to Long Island and became neighbors with Nat Fleischer, publisher of The Ring magazine.
"[2] Weston's work in the publishing industry was interrupted by World War II when served in the United States Army from 1941 until 1946.
[4] At the height of its popularity, Weston sold the highly successful magazine to Bert Sugar, Lew Eskin and Norman Kietzer and then went on to publish under the company name "G.C.
[5] In 1989, fifty-two years after joining The Ring as a stock boy, Weston purchased the magazine that gave him his first job.
McMahon also began the process of breaking kayfabe, jeopardizing Weston's core competency: creating outrageous stories about wrestlers.
In the 1972, Weston started a new magazine, Sports Review Wrestling, that featured "bloody covers and outlandish stories".
In 1973, Weston showed Apter a set of photos taken by Los Angeles-based boxing photographer Theo Ehret.
Apter was surprised that the photo set showed young, bikini-clad women in posed wrestling moves.
[5][9] By the end of the decade, knowing that adolescents represented a large share of his sales audience and in response to parental concerns, Weston had removed both Apartment House stories as well as bloody photos from the magazine's covers.
Professional wrestler Gorilla Monsoon threw a copy of the magazine at Apter and said "Tell Weston this doesn't fly!
"[5] Another critic was Vince McMahon who threatened to revoke Weston's press access to wrestling events if the feature wasn't deleted from the magazine.
Organizing the monthly wrestling matches for groups of wealthy businessmen who enjoyed the spectacle of women fighting, was done by "Dave Moll", described in one issue as a "millionaire playboy", and considered to be Shocket's alter ego.
Others have created internet sites catering to apartment house wrestling fans who remember the magazine features from their youth and appreciate them for their nostalgic value.
[12] Weston began publishing Pro Wrestling Illustrated in 1979 and assigned Bill Apter as the magazine's senior editor and photographer.
The magazine became famous for treating wrestling storylines (kayfabe) as real, as well as announcing their annual awards to the best male and female wrestlers.