[16] The 8th edition of the Seminar held in Beijing in June 2018 had over 400 delegates, dignitaries, heads of broadcasting corporations and guests from 48 African and Asian countries.

[18] This resulted in StarTimes and DFL Deutsche Fussball Liga organizing the StarTimes-Bundesliga Legends Tour where Bundesliga players like Lothar Matthäus, Jay-Jay Okocha and Sunday Oliseh visit African countries every year.

[23] In January 2020, one month after losing the franchise, StarTimes won the bid and was named as Television Rights Holder of the Ghana Premier League and the FA Cup.

[29] In November 2018, StarTimes acquired exclusive media rights to Coppa Italia and Supercoppa Italiana in Sub-Saharan Africa, ending in the 2020/2021 season.

[31] Early August 2020, StarTimes acquired Spanish top league LaLiga Santander broadcasting rights until 2024 across sub-Saharan Africa.

[32] Later the same year, Football Kenya Federation (FKF) unveiled StarTimes as their official broadcasting partners for the FKF Premier League, while the Football Association of Zambia (FAZ) signed a tripartite broadcast sponsorship deal with ZNBC and TopStar (StarTimes) resulting in National Division One matches being shown live on TV.

In Guinea, StarTimes made a video about Ebola virus and precautionary measures, and distributed sanitation materials to the local communities.

[41][42] In Nigeria, StarTimes produced educational materials, distributed gloves and masks, and put Ebola prevention info on its website and Facebook account.

[44] The first act of this cooperation was on World AIDS Day, 1 December 2016, when StarTimes broadcast UNAIDS' HIV prevention videos on its African networks in English and French until the end of the month.

[47] On 8 October 2018, British newspaper Financial Times reported increase in Zambia's monthly television levy that funds the country's state broadcaster Zambia National Broadcasting Corporation (ZNBC), allegedly a result of a joint venture between StarTimes and ZNBC, which established a joint venture named TopStar, of which StarTimes owns 60%, to operate multi-channel television services in the country, and was backed by the Export–Import Bank of China.

[48] The Financial Times has also reported about other practices related to China's debt-trap diplomacy and the Chinese Embassy in the UK have since issued counterclaims.

[53] Nigerian research published in 2024 shows the "Access to satellite TV for 10,000 African villages" project that StarTimes initiated does not have the impact it promotes, while most of the equipments in Nigeria went idled due to unable to pay subscription fees after the one-year trial and lack of electricity.