[1] After four releases, former Four Star vice president Don Pierce was brought into the fold and the three men founded the Starday Recording and Publishing Company.

Daily joined Mercury records as an A&R man/Talent Scout, while Pierce took over Starday altogether and moved operations to Madison, Tennessee, a bedroom community of Nashville.

Starday released the first recordings of George Jones and country stars like Willie Nelson, Dottie West, the Big Bopper, and Roger Miller.

Several veteran country stars were also on Starday, including Cowboy Copas, Helen Carter, Johnny Bond, Harry Choates, Link Davis and T. Texas Tyler.

These LPs were renowned for their color covers shot at Nashville area truck stops with real rigs and shapely female models dressed as waitresses.

When Syd Nathan died in 1968, his label King Records was acquired by Hal Neely's Starday Company.