[clarification needed] In 2013 and 2014 STB was the highest-rated Ukrainian broadcaster with an 11.7% share in 2013 (annual growth was 9%) for the 14-49 audience (GfK Ukraine research, panel 50K+).

In 2012 the core audience of STB consisted of women 20–50 years old, and its share in 2012 for this target group was 13.39% (GfK Ukraine research, panel 50K+).

In autumn 2012, 100 percent of STB prime time was filled with shows produced by the station.

[3] ICTV, a general-interest national TV channel (covering 95% of the country’s territory), started broadcasting in 1992.

2015 was called ‘the autumn of big premieres’ on ICTV: there were eight new Ukrainian produced series: Earlier, there were Facty (Facts), Svoboda slova (Free Speech), Krot (Mole), Distalo!

Novy Kanal is a general interest national broadcaster covering 80% of the country with an urban target audience between 14 and 49.

Novy kanal key projects in 2015 are *Revizor (The Auditor) social reality show the first Ukrainian seriality with disable people.

M2 until May 2015 was a music for older audience, its share for TA 25–35 years in 2012 was 0,35% (GfK Ukraine research, panel 50K+).

OCE is a TV entertainment network that broadcasts reruns of STB, Novy kanal and ICTV.

Starlight Commercial Production makes brands integration in channels' projects from idea creating to graphics.

Production house clients list includes international brands Lenovo, Dove, Lipton, Rexona, Pampers, Tefal, [1] etc.

Maksym Litvinov, head of Starlight Films worked as a director of format TV projects on STB (X-Factor, So You Think You Can Dance, Ukraine's Got Talent).