[...] In 1996, Steidl finally decided to follow his passion for photography and to start his own internationally oriented photo book program.

He published the works of photographers such as Robert Frank, Joel Sternfeld, Richard Serra, Bruce Davidson, Arnold Odermatt, Edward Ruscha, Susan Meiselas, Karl Lagerfeld, Saul Leiter, Lou Reed, Martin Schoeller, Juergen Teller and many others.

[10] The number of titles produced by Steidl is unusually large for an art publisher: about three hundred a year.

[5] Since 1993 up to his death, Steidl has held the worldwide rights to the work of Nobel Prize Laureate Günter Grass.

[11] From 2009 to 2010, the Musée de l'Élysée (Lausanne) held an exhibition, The Fine Art and Craft of the Steidl Book, Lasting Impressions.