Steinbach was a department store chain based in Asbury Park, New Jersey with locations throughout the United States northeast.

The Seaview Square location was opened as the chain's most upscale store, and a number of departments were originally not part of the merchandise mix.

[5] In January 1987, Amcena closed five Ohrbach's locations in the New York area, renovated them and opened them as Steinbach stores on March 12, 1987.

[7] By 1994, American Retail Group (Amcena) opted to sell the chain which Schottenstein's purchased entirely.

[8] In 1995, Detroit based Crowley Milner and Company purchased Steinbach but Schottenstein's retained a few locations that it converted as Value City stores or sold.

As the Northern sections of the New Jersey shore started to suburbanize, Asbury Park and Steinbach became a focal point.

In the late 1980s, an arson fire nearly destroyed the entire building, but did result in the removal of the clock tower and fifth floor.