The song was pre-released digitally on November 25, 2020, and the CD single was released on December 2 by JYP Entertainment and Epic Records Japan.

[6] Solo jacket album photos for group members Mako, Rio, and Maya, were released simultaneously on October 10.

An online autograph session was announced the same day in which NiziU members would fulfill requests from fans.

[8][9] In lead-up to the release of the single, an online collaboration campaign between NiziU and Lawson Store began in early-November.

[6][17] The music video for the song was uploaded to JYP Entertainment's YouTube channel on November 25, 2020.

[23] In addition, 15-second solo commercials featuring each NiziU member would be broadcast on the Nippon TV affiliated stations of Kansai, Chubu, Hokkaido, Fukuoka, Miyagi and Okinawa corresponding to the home-towns of each member, from November 26 to December 2.