They operated websites in Germany, the United Kingdom, France, Switzerland, Austria, Ireland, Poland, Spain, Italy and Brazil, and had approximately 22 million monthly unique European visitors.

[5] Qype provided incentives for users to write reviews including giving away iPod Shuffles and Amazon vouchers.

Certain features, such as the ability to contribute a review, or add a comment to a discussion, were available only to users with verified accounts, which were free.

[citation needed] Users could review any local business, but also places of interest such as public gardens and beaches.

In a high-usage city such as Hamburg or Berlin, London or Paris, a large percentage of all restaurants, bars and retail stores were listed with numerous reviews and there was considerable competition among users to be the "first to review" a new establishment (for which the user also received an extra feedback point).