Founded in 1998, Sterling was created following the 1997 acquisition of the heavy-truck product lines of Ford Motor Company by Freightliner.
[1] Headquartered in Redford Township, Michigan (Detroit), Sterling assembled its conventional-cab vehicles in St. Thomas, Ontario and Portland, Oregon.
As the Sterling trademark had become dormant for so long, when Freightliner (whose own trucks were distributed by White Motor Company from the 1950s to 1975) sought to use the name in 1997, there were no grounds for objection from Volvo.
With bodies added by third-party upfitters/body builders, these cab/chassis vehicles were used for freight distribution as well as heavy vocational uses, such as construction, snow plowing and refuse collection.
In the last few years of operation, the company also marketed light to medium-duty cab/chassis vehicles from corporate siblings, such as the 360 (a rebadged Mitsubishi Fuso Canter) and Bullet (a badge-engineered Dodge Ram Chassis Cab).