[1] He is associated with artists such as Wu Tang Clan, Mobb Deep, Akon, David Banner, Asher Roth, Joell Ortiz, and Big Pun.
[1][2][3] Rifkind has also launched marketing campaigns for companies such as T-Mobile, Adidas, SanDisk, Nike, Pepsi, Levi Jeans, and Starter.
Loud was influential in launching the careers of several hip-hop stars in the early and mid-1990s; most notably Wu-Tang Clan, Mobb Deep, Three 6 Mafia, and Big Pun.
The Street Team promotional model, as pioneered by Rifkind, is based on the simple principle of word-of-mouth advertising coupled with the touchstones of what makes for "urban cool".
[citation needed] The Street Team is fundamentally based on knowledge of the urban subculture on the part of the marketer and what potential consumers relate to.
[citation needed] The first Think Pink Rocks event in September 2008 was hosted by Queen Latifah and featured several SRC Records artists.
[citation needed] Around this time Rifkind served as a godfather to Sammis Reyes, a student-athlete from Chile who would later become the first Chilean to play in the National Football League (NFL).