He worked as an attorney before co-founding and later becoming CEO of Utah-based Nu Skin Enterprises, a multilevel marketing company that develops and sells personal care products and dietary supplements.

[1] In 2012, Lund was a major donor to presidential candidate Mitt Romney and was connected to Eli Publishing Inc., a political action committee.

[5][6] Lund has served in the LDS Church as president of the Georgia Atlanta Mission, area seventy, and member of the Young Men general board.

In the LDS Church's October 2020 general conference, Lund gave an address centered on the faith of his 12-year-old son dying of cancer.

[7] In December 2020, Lund helped announce the creation of the new youth-based magazine, For the Strength of Youth and remarked, "We really need to place virtuous things front and center in our lives".