Composed by frequent production group and collaborator Dem Jointz, Calixte, Prince Chapelle, Ryan S. Jhun and Yoo Young-jin with lyrical composition by the latter and members Taeyong and Mark, the "experimental" hip-hop track was released digitally on September 17, 2021 as the lead single from the album by SM Entertainment.

[2] "Sticker" was composed by Dem Jointz, Calixthe, Prince Chapelle, Ryan S. Jhun, Yoo Young-jin.

'"[5] "Sticker" was ranked amongst the best K-pop songs of 2021 by Lifestyle Inquirer (5th),[10] Tonplein (22nd),[11] NME (24th),[12] Paper (26th),[13] Teen Vogue and Tone Deaf (both unranked).

[22][23] In Singapore, the song debuted at number 16 on the RIAS's Top Regional Chart for the issue dated September 17–23.

[29] The set is noted for its city-style, video game elements, and use of neon lights accompanied by CGI, which NME describes as "Las Vegas-esque.

"[30] On YouTube, "Sticker" became the fastest music video by an SM Entertainment artist to surpass 1 million views, which it achieved in only 21 minutes, despite its 13:00 KST release when most fans from Asia are still at school or work.

[4] Studio Personnel "Sticker" won 10 first place music program awards, including a triple crown on M Countdown.