The project was helmed and produced by Robert Deaton,[3] who called the album "country music's thank you to the Rolling Stones for 60 years of inspiration and providing the soundtrack of our lives.

"[5] The lead single, Brothers Osborne and the War and Treaty's rendition of "It's Only Rock 'n Roll (But I Like It)", released November 4.

[8] Per BMG Rights Management CEO Hartwig Masuch, Deaton sold him on the album over "three bottles of white wine" at a dinner in Los Angeles.

Deaton confirmed that Jagger and Richards gave their blessing to the project personally, though it wasn't needed.

[13] Variety's Chris Willman wrote that not all fourteen songs pay off, but "highlights abound" including Church, Wilson, Little Big Town, and blues rock musician Marcus King.