The video includes Claudia Wells, New Edition, Toni Basil, La Toya Jackson, Whitney Houston, David Hasselhoff, Kareem Abdul-Jabbar, Kim Fields, Herb Alpert, Arnold Schwarzenegger, Darrell Creswell, Tim Feehan, Casey Kasem and Boogaloo Shrimp from the Breakin' franchise.
The video features an appearance from Los Angeles Raiders defensive end Lyle Alzado, who would later admit to taking steroids and human growth hormones since 1969 in a July 8, 1991 article he wrote for Sports Illustrated.
After the success of the movement, the CBS television network, working with Brian Dyak and EIC, adopted the Stop the Madness name for a long-running series of public service announcements addressing forms of drug abuse, addictions, alcoholism, and other social issues of concern to the general public.
Brian Dyak further initiated the first network television campaign on HIV and AIDS as related to intravenous drug use, also with CBS.
The current stars of CBS always spoke directly to the viewer in short but effective spots that launched the first 15-second PSAs.