Most storyboard artists begin and finish their work on computers using software and digital pencils or a graphics tablet.
A storyboard artist may also be asked to visually represent several versions of a campaign for print ads.
The number of frames in an agency storyboard is typically kept to a minimum as to quickly convey the overall creative idea to the client without risking them getting caught up in the details of how the commercial would actually be shot.
These boards are a linear set of frames that can express a specific shooting style, camera movement, edit, effects, casting, locations, wardrobe, props, product placement, etc.
When applicable, a director/production company can create a shooting board out of photographs, often using a proposed location and stand-in talent.
As the production proceeds, the storyboards are presented to the cinematographer who is then responsible for bringing that vision to the screen.