It was added to the National Register of Historic Places on April 22, 1982, for its significance in architecture, art, and theater.

[3] The theater was designed by Thomas W. Lamb, and built for the Ferber Amusement Company in 1922 as a place for pre-Broadway runs of shows.

[4] The first event at the theater was a showing of a silent film, Peacock Alley starring Mae Murray.

Among the stars who appeared on the Strand's stage early in their careers included Burns and Allen, Milton Berle, and Ray Bolger.

The theater received a $2.4 million grant from the New Jersey Economic Development Authority in 1994 for restoration of its Neo-classical and Art Deco interiors.