[1] The Strand Theatre stands near the southeastern end of Rockland's downtown area, on the east side of Main Street.

It is a large multisection brick building; its front section is two stories in height, and houses the main lobby and balcony.

The outer sections, originally constructed as independent storefronts, are now part of the theater; each has a recessed entrance flanked by display windows.

The wall above the outer sections has recessed panels, while that above the main entrance has a segmented-arch multi-part window, and is capped by a segmented parapet.

The theater was run by the Dondis family for many years, successfully adapting to changing motion picture technology and tastes, and presenting musical and theatrical productions.