The articles, written in English, are authored by a mix of figures from both the executive suite and academia in addition to journalists and consultants from PwC.

Rothenberg's first major issue, which was published in February 2000, was titled “E-Business: Lessons from Planet Earth,” and contained articles that prophesied the dot-com crash that occurred several months later.

A writer, lecturer, and commentator, Kleiner is the author of The Age of Heretics: A History of the Radical Thinkers Who Reinvented Corporate Management (Currency/Doubleday, 1996; rev’d.

[citation needed] The magazine's contributors have included Warren Bennis, Ram Charan, Stewart Brand, Nicholas Carr, Denise Caruso, Glenn Hubbard, Sheena Iyengar, Rosabeth Moss Kanter, Jon Katzenbach, A.G. Lafley, Franco Modigliani, Kenichi Ohmae, C.K.

Those interviewed as "thought leaders" include Bob Wright, Vineet Jain, Sir Martin Sorrell, Tom Peters, Joe Kaeser, Jonathan Haidt, Bran Ferren, Frances Hesselbein, Andrew Ng, Geoffrey West, Mark Bertolini, Ellen Langer, Zhang Ruimin, Rita Gunther McGrath, Eric Ries, Douglas Rushkoff, David Kantor, Douglas Conant, Otto Scharmer, Clayton Christensen, Betty Sue Flowers, Rakesh Khurana, Philip Bobbitt, John Chambers, Arie de Geus, Gary Hamel, Charles Handy, Daniel Kahneman, John Kao, Sylvia Nasar, Carlota Perez, Paul Romer, Anne-Marie Slaughter, Shelly Palmer, Vineet Jain, Kenji Yoshino, Ian Bremmer, John Coyle, Sally Blount, Michael Useem, Harbir Singh, Daniel Gross, Linda Hasenfratz, and Meg Wheatley.

The magazine also features a variety of illustrators and photographers, including Guy Billout, Seymour Chwast, Lars Leetaru, Peter Gregoire, and Dan Page.

[16] In 2015, s+b celebrated two decades with a special collection of online essays,[17] including an interactive history of management theory titled "20 Questions for Business Leaders.

Writers of these essays (who select the books in each category) have included Bethany McLean, Frances Cairncross, Clive Crook,Krisztina "Z" Holly, Walter Kiechel III, Steven Levy, Nell Minow, Howard Rheingold, Kenneth Roman, David Warsh, James Surowiecki, Duff McDonald, J. Bradford DeLong, and Dov Zakheim.