Strawberry generation (Chinese: 草莓族; pinyin: Cǎoméi zú; or 草莓世代; cǎoméi shìdài)[1] is a Chinese-language neologism used in Taiwan for Taiwanese people born from 1990s onwards who "bruise easily" like strawberries – meaning they cannot withstand social pressure or work hard like their parents' generation; the term refers to people who are perceived as insubordinate,[2] spoiled, selfish, arrogant, and sluggish in work.
[3] The term arises from the perception that members of this generation have grown up being overprotected by their parents and in an environment of stability, in a similar manner to how strawberries are grown in protected greenhouses and command a higher price compared to other fruits.
[5] Some of them criticize the term as an excuse for not improving working conditions, and ignoring intergenerational equity in Taiwan.
This movement was in response to the visit of China's Association for Relations Across the Taiwan Strait (ARATS) chairman Chen Yunlin to the island.
[6][7] Police actions on protests aimed at Chen suppressed the display of Taiwan's national flag and the playing of Taiwanese songs.