Over many weeks prior to the event there were various promotions for the world record attempt including a flash mob in the Dublin City Centre and news paper publications along with a huge amount of networking on Facebook and Twitter.
On the weekend of June 18 and 19 the world Record was broken outside Merrion Square in Dublin City with a staggering amount of "Wally's" big and small gathered on Merrion Square West.
[4] The same record was attempted in both Cork City and Portlaoise on June 12 but partially due to heavy rain neither managed to accumulate the same numbers as their Dublin counterparts.
The Competition has grown to become a hugely celebrated event for the people of Dublin, Portlaoise and Cork City.
Families from all over Ireland attend the event every year for its death defying performers, balloon artists, food venders and art installations.