Strength Through Joy

Set up in November 1933 as a tool to promote the advantages of Nazism to the German people and internationally, it was also used to ease the process of the rearmament of Germany.

It organized activities such as sporting events on factory floors, art exhibitions, discounted concerts and, most famously and popularly, subsidized holidays and cruise trips.

One of its largest departments, although sometimes considered a separate organization altogether, was Beauty of Labour, which concerned itself with physical and sanitary improvements of the workplace.

In addition, it was believed that if workers were given sufficient leisure time and provided with cleaner workplaces morale and productivity would increase, aspects needed of the working class for the rearmament.

It initially was intended to focus on controlling evening and weekend leisure time, but after positive reception of KdF train trips, tourism became an important priority.

The Beauty of Labour (Schönheit der Arbeit) department was devoted to improvements in the workplace, from general hygiene to reduction of sound pollution.

[8] Physical education classes and gymnastic events were scheduled on weekends and after working hours, but also included skiing and hiking trips.

[9] Plans had been proposed by 1939 to designate KdF as a chamber of culture, but ultimately fell through due to backlash from Alfred Rosenberg and Rudolf Hess.

The Leisure Time Office enabled workers to attend theatres and concerts by organizing local events and offering discounted tickets.

Workers could enter KdF competitions and win prizes that would send them and their families to local events, or on extended trips either in Germany or abroad.

Many of their events occurring after the work day and on weekends: the government sought not only to create a positive and productive environment, but also to dissuade potential anti-state activities.

The Sports Office also pushed employers to build recreation facilities on work grounds, such as tennis courts, and offered tax incentives as encouragement.

Exhibitions of art created by exclusively German artists, plays, musicals and concerts were organized and admission for workers was either very cheap or free.

Taking travelers via rail and bus to their destinations, within Germany or its occupied and annexed territories, the office organized activities such as hiking trips and swimming excursions.

[21] Two weeks after the Anschluss, when SS-Gruppenführer Josef Bürckel became Reichskommissar für die Wiedervereinigung ('Reich Commissioner for Reunification') as well as Gauleiter, the first five KdF trains with some 2,000 Austrian workers left for Passau where they were ceremonially welcomed.

Through these cruises Nazism was promoted internationally, and KdF travelers therefore were expected to represent it positively by dressing modestly and behaving appropriately.

[24] Drinking alcohol was prohibited, and the government planted spies on ships instructed to pose as passengers and monitor participants' behavior.

Following Germany's invasion of the Soviet Union, tourism opportunities were suspended and the organization shifted to more domestic activities and troop entertainment; up until this point, KdF had sold more than 45 million package tours and excursions, totaling over 700,000 German travelers.

[27] Following Germany's invasion of the Soviet Union, tourism opportunities were suspended and the organization shifted to more domestic activities and troop entertainment; up until this point, KdF had sold more than 45 million package tours and excursions, totaling over 700,000 German travelers.

"[31] Seeking also to ensure the heightened physical and mental health of troops, other forms of light KdF entertainment were made available such as art exhibitions and sports.

Entertainment by troop-care units was not exclusive to the Wehrmacht, as they were also tasked to put on shows for SS guards in concentration camps and 'Ethnic Germans' living in occupied territory.

The ship would be converted several times to serve different purposes throughout World War II and was bombed by the Royal Air Force in the port of Hamburg on 9 March 1945 where the wreckage remained afloat until June 1947, when it was towed to the UK and scrapped.

Tasked with transporting civilians and military personnel during Operation Hannibal, the Lazarettschiff D was sunk on 30 January 1945 while returning to Germany from Prussia, killing an estimated 9,934.

Due to the shift of wartime production, no private citizen ever received a KdF-Wagen, although after the war, Volkswagen did give some customers a 200 DM discount for their stamp-books.

A cheaper model was later produced, the DKE38 (sometimes called the Goebbels-Schnauze – "Goebbels' snout" – by the German public)[35] and was used as the base of a KdF branded radio.

Giving poor Germans access to this medium for the first time, it cost 35 Reichsmarks and the option of paying with an installment plan was offered.

One, for example, was produced by UFA titled Henkel - ein deutsches Werk in seiner Arbeit, which showcased the improved conditions of factories.

Head of KdF, Robert Ley
Dancing class of the KdF, 1933
Prora , an unfinished KdF resort
Poster promoting an N.S. Reich Symphony Orchestra performance
Adolf Hitler and Robert Ley aboard the Robert Ley in 1939
Travelers aboard a KdF train
Tennis class of the KdF
A KdF Theaterzug delivering equipment
Traveling KdF theatre performers
Travelers aboard a KdF cruise enjoying an orchestra performance
The cruise ship Wilhelm Gustloff served the Strength Through Joy program during 1937–1939
A KdF construction located within Norway
Volkswagens on an empty autobahn
1935 KdF pin depicting the Catholic St. Nikolaus Church in Pfronten , Allgäu