The Strong is an interactive, collections-based educational institution in Rochester, New York, United States, devoted to the study and exploration of play.

These enable a multifaceted array of research, exhibition, and other interpretive activities that serve a diverse audience of adults, families, children, students, teachers, scholars, collectors, and others around the globe.

Its curator is Jon-Paul C. Dyson, who is The Strong's Vice President for Exhibit Research and Development[6] and the Director of the International Center for the History of Electronic Games.

[8] The Second Class consists of an additional six games: Space Invaders, Grand Theft Auto III, The Oregon Trail, Sonic the Hedgehog, The Legend of Zelda and The Sims.

They must be iconic, have longevity, reach across international boundaries, and exert influence on the design and development of other games, other forms of entertainment, or popular culture and society.

In addition to housing the personal library and papers of eminent play scholar Brian Sutton-Smith, it holds a spectrum of primary and secondary resources, including scholarly works, popular and children’s books, professional journals, other periodicals, trade catalogs, comics, manuscripts, game design materials, personal papers, and business records.