[1] The company was founded in 2006 by K. E. Gnanavel Raja, relative of actor Sivakumar and many of their films feature his sons Suriya and Karthi.

Their next production was Siruthai starring Karthi and Tamannaah Bhatia, which released on 14 January 2011, coinciding with the Pongal festival and turned out to be another milestone in his career.

Simultaneously, they distributed Yamudu, the dubbed Telugu version of Singam and Aawara, that of Paiyaa, in Andhra Pradesh.

They also started venturing into small scale films in the same year by purchasing and distributing Attakathi and Kumki.

[6] Its first production in 2013, Alex Pandian starring Karthi opened to negative reviews while the first distribution Kedi Billa Killadi Ranga was a commercial success.