The single for "Such Great Heights" was the first CD released by The Postal Service, featuring cover artwork designed by Kozyndan.
Set in the clean room of a semiconductor fabrication plant, where, as the machinery assembles devices, two workers in bunny suits cast longing glances at each other.
When the bridge comes, the video leaves the two workers as one is carefully taking a wafer from the other, and dives into a sequence of shots of machines assembling wafers; then zooms in on a bank of chips; then zooms out to show the chips are inside of a satellite; then zooms in on the Earth and down to the city block containing EnergySolutions Arena (now the Delta Center), in Salt Lake City, however the block has been replaced with a computer circuit; from there, a match cut is made to a monitor in the factory displaying a similar looking computer chip; and this is the end of the sequence, cutting back to the two workers handing over the wafer.
On January 19, 2006, Ben Gibbard stated on the band's website, "It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original."
"[citation needed] "Such Great Heights" was the band's first single; both Gibbard and Tamborello both jokingly referred to it as "the hit" of the album, presaging its eventual popularity.
[2] The duo had hoped to offer more to listeners than a typical A/B-side release, and Sub Pop labelmates the Shins and Iron & Wine agreed to cover two of the group's songs.
For example, in Boston, local independent retailer Newbury Comics campaigned for the city's alternative station, WFNX, to put the song on the air.
[25] In January 2004, influential Los Angeles alternative station KROQ-FM began playing "Such Great Heights",[26] which bolstered the album's popularity.