[4] Speaking to MTV News, Flo Rida said, "Wynter is a brand-new artist coming off of Atlantic Records.

'"[5] On reviews for the album, the song received a mixed reception, due to criticism on the use of the interpolation of "Blue (Da Ba Dee)".

Billboard magazine reviewed the single positively, said "'Sugar', rides an unlikely interpolation of 'Blue (Da Ba Dee)' by Eiffel 65", but consider it one of the highlights of the album.

However, AllMusic said that the song is "shameless enough to incorporate elements of Eiffel 65's Euro-trash earworm 'Blue (Da Ba Dee)'", but chose it as a track pick.

His second single off R.O.O.T.S., “Sugar,” samples Eiffel 65's “Blue (Da Ba Dee).” Flo's Atlantic Records labelmate Wynter Gordon gets her first major feature singing the hook.

"[7] Meanwhile, in the UK, noted urban writer Pete Lewis of the award-winning Blues & Soul stated "Flo Rida finally proves once-and-for-all that he's no one-trick-pony, with the melodic uptempo single 'Sugar' effectively relying on a familiar Euro-dance sample to bring the party".

[8] The music video for the song was directed by Shane Drake and was filmed on April 10, 2009 in South Beach, Florida.

The next primary scene showcases Flo Rida in front of other men each seated in a hut on the beach as they spot the doctor in a white bikini walking out from the water.