Rebecca Ann Sedwick (October 19, 2000 – September 9, 2013) was a 12-year-old American student at Crystal Lake Middle School in Lakeland, Florida who died by suicide when she jumped off a concrete silo tower.

[5] Before her death, she changed her name on one of her mobile phone apps to "That Dead Girl", and messaged a 12-year-old friend in North Carolina saying, "I'm jumping, I can't take it anymore.

"[7][8][9][10] Following a media investigation, it was revealed that, a week prior to Rebecca's death, she received messages on her phone asking her why she was still alive and telling her to go kill herself.

At the time of her death, Sedwick was a Seventh grade student at Crystal Lake Middle School in Lakeland, Florida.

[17][18][19][20] Sedwick's mother refuted claims that she was accountable for Rebecca's death and vowed to work with lawmakers in Florida to strengthen anti-bullying laws.

[23] The campaign's goal was to raise $5,400 to pay for the costs of Rebecca's funeral, with any additional funds being donated to The Jaylens Challenge Foundation, a local non-profit organization dedicated to promoting awareness and prevention of bullying through education and community service.