[7] Sulekha focuses on expert services clustered around Home, Life and Self and where the user need is customized.

Using technology and domain intelligence, the platform seeks to understand the user need in detail and matches it to verified service professionals who are profiled.

[10] ][11] Sulekha, headquartered in Chennai, Tamil Nadu, India started its digital classifieds operations in the year 2007.

[14] It has evolved from a local business listings site to a technology-driven matchmaking platform from 2017 to now.[15][when?]

In April 2015, GIC, the Sovereign Wealth Fund of Singapore, led a round of investment along with Mitsui and Norwest Venture Partners into the company.