In December 2013, after a week of pressure from SumOfUs members, Zara and major UK retailers Topshop and Asos committed to stop selling Angora from rabbits that were plucked live for their fur.
[citation needed] In February 2014, SumOfUs demanded in a petition that "the cereal maker [Kellogg's] get tough with Wilmar or end its supply and distribution joint venture with the company".
In 2015, SumOfUs helped to push airline companies such as Delta to stop shipping hunting trophies,[13] lobbied Canadian officials to charge Nestle responsible water rates for drawing water from public lands,[14] and helped get Standard Chartered Bank to cancel its financing of Adani's giant Australian coal mine.
[17] Boycott movements also led a long-running campaign calling for Puma to end its sponsorship of Israel's national soccer team, which began in 2018.
SumOfUs mirrors corporations' global perspective and power base – and transcends national boundaries to take advantage of transnational companies' vulnerabilities.