Rahul (Sikandar Kher), Priyanka (Yuvika Chaudhary), Qateel (Arjan Bajwa), Bagani (Alekh Sangal), and Vishaka (Gul Panag) are medical college students with carefree attitudes.

In addition to their torment, a cruel zamindar (Vikram Gokhale) and his son (Prosshant Narayanan) trouble the villagers with excessive interest rates.

As a solution, a reformed criminal (Sachin Khedekar) offers monetary aid to the oppressed in the form of microcredit loans.

After meeting producer Atul Pandey, who was contemplating on a story about college students, Tatari convinced him to make it more relevant to the farmer suicides.

[6] Kher, whose debut was first with Woodstock Villa, thought that Yuvika Chaudhary was a glamorous and a fun-loving person and this helped him enjoy working with her.

While talking about the extremities in the urban and rural parts of India, Jayarajan said that the focus of his story was on how money-lenders are exploiting the helpless farmers.

[9] One of the characters, which Jayarajan created was inspired by Muhammad Yunus, the 2006 Nobel Peace Prize winner and founder of Grameen Bank, Bangladesh's biggest microcredit institution.

[10] About what he termed as success for the film, Jayarajan said: The mainstream media in the country has made a conscious effort to shield people, especially youngsters living in metros, from the rural realities.