But, since the government of India did not allow the use of KU band transponders for DTH services, the project was put on hold, the firm said in a statement.

After the DTH policy was announced by the government in December 2007, Astro picked up a 20% stake in Sun Direct TV.

[6] The service was finally launched on 18 January 2008, after availability of transponders from Indian National Satellite System.

Partial service was restored on Indian National Satellite System Sun Direct with 193 channels.

[13][14] In 2023, the company announced the forthcoming launch of Sun Direct GO, a subscription video on-demand and over-the-top streaming service.