It is located in a mountainous region of the province and is connected to the city of Jeonju by a modern double-lane free-way that was completed in 2011.

Sunchang's claim to fame is its red pepper paste, or gochujang, which is supposed to be distinct from other recipes.

The governor of the county puts his personal seal of approval on it to make it authentic Sunchang Gochujang.

It is designed to enhance the brand reputation of the Sunchang hot pepper paste and to promote its excellence in and outside of the country.

The county gathered the hot pepper paste masters from various areas at Baeksan-ri, Sunchang-eup, at the foot of Mt.