Sundance Group

In 1969, Robert Redford purchased 6,000 acres (24 km2) at the base of 12,000-foot (3,700 m) Mount Timpanogos in Utah's Wasatch Mountains.

Through its programs, the Institute seeks to discover, support, and inspire independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work.

Twenty years had passed since the beginning of Sundance and requests for the store's unique offerings spread beyond the box canyon.

Robert Redford called together a few of his colleagues to discuss starting a mail-order catalog to fill these requests and to make Sundance's unique items available to a wider audience.

It started small, four employees, Harry Rosenthal and Brent Beck as CEO and VP Merchant, working from the old Sundance Village firehouse put together the first Sundance Catalog, which mailed in the fall of 1989 to a relatively small group of general store customers and friends.

The Sundance Catalog Company, based in West Valley City, Utah, has since grown to reach an international clientele.

A second cinema, the Sundance Kabuki located in Japantown in San Francisco, California, re-opened on December 14, 2007 after being an AMC theater.