[7] The founding executives were Jenson, Patrick Frawley (of Schick), and Charles E. Sellier Jr. During its tenure, Sunn Classic spent US$85,000 in pre-production research on each of its films, conducting phone surveys and interviews with potential viewers.
Through a process called four wall distribution (or "four-walling"), the company would rent theaters to show its films, and retained all of the box office receipts.
[2][8] Sunn Classic specialized in family entertainment such as 1974's The Life and Times of Grizzly Adams,[4][8] and its subsequent spin-off television series on the NBC network.
[2] For 1977's The Lincoln Conspiracy,[2] the company departed from its normal four wall distribution strategy to demand up-front guarantees from theatres.
[3] Most of the company's 1970's productions were produced by Charles E. Sellier Jr and several were directed by the young (at the time) director James L. Conway and both would go on to long careers in the entertainment industry.