It was a Sunrise Ford dealership network subsidiary based in North Hollywood and Fontana, California.

The team was formed by Bob Bruncati in 2000 to allow his sons to race at the Irwindale Event Center.

[2] On November 4, 2022, it was announced that SFR would shut down operations following the 2022 ARCA West season to focus on local short-track racing.

[3] SFR moved to the West Series in 2006 to stay involved in racing and promote Sunrise Ford dealerships on a broader scale.

22, Jason Bowles drove for SFR's first three full-time seasons, winning Rookie of the Year in 2007 and the series championship in 2009.

[8] James Bickford replaced Thorn for the following season winning races at Stateline Speedway in 2014 and 2015.

In his lone West Series season, Austin Dyne won Rookie of the Year driving the No.

[15] Partridge, returning to the seat, finished second in the 2018 point standings behind teammate Derek Thorn.

[14] Jake Drew joined the team in 2021, losing the title to Jesse Love in a tiebreaker.

[19] 2022 was the last season for the Sunrise Ford Racing team as Bob Bruncati retired the following year.

He still has a "racing team" consisting of teaching kids how to drive racecars with professional spotters and crews.