It was founded in 2011 by Gavin Newton-Tanzer and David Weeks and was a member of the Columbia Startup Lab in 2014.
[1] As a media and marketing company, Sunrise International advocates for international brands to directly advertise on local Chinese media channels, citing issues surrounding the Great Firewall of China as a reason for why local users cannot access international social media platforms like Facebook, Twitter, Google, and YouTube.
[2] The organization is occasionally quoted by international news outlets on various issues relating to VR/AR in China,[3][4] cross-border e-commerce in China,[5][6][7] education technology,[8][9][10] and issues surrounding international student mobility.
[25] The company was originally founded with a focus on experimental education and extracurricular learning division based in China.
From 2012-2022, the company founded and operated the National High School Debate League of China (NHSDLC),[26][27] the oldest and largest high school English-language debate league in China.