In the spring of 2004 Nelonen purchased the broadcast rights to air their own version of Expedition Robinson.
The Robinson format was developed by Planet 24, a United Kingdom TV production company owned by Charlie Parsons and Bob Geldof.
Their company Castaway Television Productions retained the rights to the concept when they sold Planet 24 in 1999.
Sixteen contestants are put into a survival situation and compete in a variety of physical challenges.
At the end of each episode, one contestant is eliminated from the show by the others in a secret "island council" ballot.