SuperGold Card

[1] It includes public transport benefits like free off-peak travel (funded by the government) and discounts from businesses and companies across thousands of outlets.

[2][3] It was a major initiative of the political party New Zealand First,[4] which established a research team to design the SuperGold Card.

[5] The party leader Winston Peters negotiated the scheme with then-Prime Minister Helen Clark, despite widespread opposition to the card on the grounds of high cost.

[6] As a condition of the 2005 confidence and supply agreement[7] between New Zealand First and the Labour Government, Peters launched the SuperGold Card in August 2007.

[10] The card provides over 600,000[11] New Zealanders with access to a wide range of government and local authority services, business discounts, entitlements and concessions, such as hearing aid subsidies.