In early 2009, Mick Jagger, Dave Stewart, Joss Stone, Damian Marley and A. R. Rahman experimented at a studio in Los Angeles, trying to "write songs which had meaning".

[13] Jagger stated in an interview that "they had entered with just ideas, a few guitar riffs and a few snippets of lyrics... which isn't his usual style of working, but music evolved quickly.

[14][15][16][17] The band gathered at Jim Henson Studios in Los Angeles on 30 June 2011 to preview the album.

Directed by Stewart and filmed at Paramount Studios in Los Angeles, the video features all five members of the band.

Composed by Rahman to have an Indian feel, Jagger sings in Sanskrit on the song, which also features Stewart, Stone and Marley.