In 2016 two new teams, the Jaguares from Argentina and Sunwolves from Japan, joined the competition, playing in two newly separated African groups.
In August 2021 a 12-team format was confirmed, with the addition of the Fijian Drua and Moana Pasifika, a team representing the Pacific islands.
From 2022, the tournament reverted to round robin format featuring 12 teams, with the Fijian Drua and Moana Pasifika joining the competition.
Before 1996, a number of transnational competitions involving regional and provincial rugby union teams had taken shape in the southern hemisphere.
By setting up the Super 12, the Unions had a product that was in demand from viewers, enabling them to sell a 10-year contract for exclusive television rights to News Corp for US$555 million, giving them both coverage and financial support to kickstart the new competition.
[11] With significant sponsorship, and rugby turning a professional sport in August 1995, the Super 12 competition successfully kicked off in 1996 with five New Zealand franchises, four South African provinces and three domestic Australian teams competing.
This would mark the beginning of the Crusaders' three-year dominance as they went on to win the 1999 and 2000 finals over the Otago Highlanders and ACT Brumbies respectively.
Under the new deal, Australia and South Africa each got one extra team in the competition, and a third round of fixtures was added to the Tri Nations Series.
For the 2007 season, the Southern Spears, based in Port Elizabeth, were originally intended to replace the lowest-finishing South African team from the 2006 competition.
[13] A High Court of South Africa ruling stated that the Spears had a valid contract to compete in the Super 14 and Currie Cup.
[14] SANZAR rejected a proposal to split the Super 14 into two seven-team divisions, and decided to keep the competition in its traditional single-table format.
Although the Brumbies were strong and the Western Force experienced vast improvement, it was a poor season for the Queensland Reds and Waratahs who finished last and second last respectively.
Also, the competition featured the first all-South African final as the Sharks and Bulls, who finished 1–2 on the season ladder, both won their respective semi-finals.
There were four major compromises, however, designed to accommodate certain wishes of each country, that somewhat complicated the model: SANZAR announced in 2009 the addition of a fifth Australian team that would play in the expanded "Super Rugby" competition in 2011.
This was also the year that rugby sevens entered the Olympics, which contributed towards increased interest in the sport in many countries, including Japan and the US.
[20] Australian sports broadcasting analyst Colin Smith noted that the addition of Japanese and American teams could result in a TV deal worth more than A$1 billion beyond 2020.
[22] Prior to Super Rugby's broadcast contracts expiring after the 2015 season, SANZAR considered several alternatives for the competition's future organisation: [23] The last proposal, made by the SARU, was reportedly driven by internal union politics.
Australia and New Zealand warmed to the SARU proposal, as a trans-Tasman competition would potentially allow for more regional derbies, fewer time zone complications and less player travel.
[23] However, NZRU chief executive Steve Tew indicated that a competition that did not include South African teams was a commercial non-starter because of large broadcast revenues from that country and because the NZRU considered Super Rugby matches in South Africa to be critical for national team development.
[28] Subsequently, four South African teams took part: the Bulls, Lions, Sharks and Stormers, with the Cheetahs and Kings losing their spots.
The Super Rugby season was unable to resumed, however, due to border restrictions and the need for teams to be placed into quarantine upon arrival in each country.
[39] In April 2021, it was announced that licences had been offered to the Fijian Drua and Moana Pasifika ahead of joining Super Rugby in 2022.
[48] The salary cap is a key component of the negotiation between the ARU and the Rugby Union Players Association over the collective bargaining agreement.
The Super 14 trophy, unveiled in New Zealand ahead of the 2006 season, was made of sterling silver with the competition logo on a globe sitting atop of a four-sided twisted spiral.
[52] On 30 June 2011, SANZAR unveiled the new trophy that will be presented to the winners of the Super Rugby final from 2011 and beyond,[53] was crafted from solid stainless steel and polished to a mirror finish.
[53] SANZAR CEO Greg Peters said "The shape of the trophy is centred around three curved legs, each representing the Conferences involved in the Super Rugby competition .
[55] The game's dynamism and speed are suggested by the orbiting football which has three distinct stitches, a subtle reference to the three countries of the tournament.
From 2021 onwards, Nine Network possesses the broadcasting rights, and any future Super Rugby seasons will have games aired live on streaming service Stan, with the potential for a number of games to be simulcast live on either Nine's flagship free-to-air channel or a multichannel, similar to the current situation with Super Rugby AU.
[66] On 13 May 2021, further broadcasters were announced for Super Rugby Trans-Tasman, with RugbyPass picking up streaming services in European territories again for the tournament.
[67] On 14 February 2022, SANZAAR announced the launch of Sanzaarrugby.tv, a global streaming service for the Super Rugby competition to territories that don't have right holder broadcasters in place.