[1][2] In addition to narration by Cooper himself, the film also includes commentary from other people who have known, worked with, or been influenced by him, including his wife Sheryl Cooper, his mother Ella Furnier, concert promoter Jack Curtis, former bandmates Dennis Dunaway and Neal Smith, manager Shep Gordon, Pamela Des Barres, Bob Ezrin, Elton John, Wayne Kramer, John Lydon, Iggy Pop, Dee Snider and Bernie Taupin.

The film starts by introducing the childhood of Vincent Furnier, who later becomes better known as American singer, songwriter and actor, Alice Cooper.

Narrated by Furnier himself, he claims to have had an all American childhood, describing himself to have been the perfect 1950s kids who did not lie, cheat or swear and attended church two times a week.

Furnier was and continues to be very in touch with God, his father was a pastor, which enabled him to grow up with a strong moral compass.

He grew up in Detroit, Michigan, however, due to childhood illnesses such as severe asthma, his family moved to Phoenix, Arizona to try to reduce the symptoms.

He discusses an appendicitis attack that he had as a child, claiming that doctors could not guarantee he would make it out from the surgery alive.

He discusses having a strong passion for high school art class, where he met and created his friendship with Dennis Dunaway.

Furnier and Dunaway decided that they wanted to do a spoof of the Beatles at their school talent show, however, at the time they did not know how to play any instruments.

They went to play for the owner of a teenage rock and roll dance hall known as the VIP Club, who suggested they come up with a new name.

They focused their time on playing loud rock music, such as songs from the Yardbirds, the Rolling Stones and the Who.

Music became the priority, they wanted to become rock stars and Furnier grew out his hair to fit the part.

Once they arrived in Los Angeles, they realized that not everything was going to just fall into place for them, there were thousands of other bands from other states trying to accomplish the same thing that they were.

Miss Pamela, one of the members from the GTO's, describes the boys as reserved, gentle and innocent in the midst of stoned people.

One night, while using drugs they consulted the ouija board, asking it questions, which eventually led to Furnier spelling out Alice Cooper.

Furnier states they knew they weren't as musically good as many of the other bands so the image and theatrics of Alice Cooper was necessary to create attention.

Gordon approached the band after hearing them play an unsuccessful gig, claiming he could help turn them in the right direction.

Furnier describes their first meeting, stating that they walked in to see major stars, including Janis Joplin and Jimi Hendrix all getting high.

There was an obvious personality crisis, the band knew their options were moving forward into what would become their iconic sound, or staying put with the trite psychedelia/art-rock of the time/region.

They knew they needed to do something that would stand out, at the end of the show, their idea was to open three feather pillows and a CO2 cartridge to make the appearance of snow.

However, for some reason Furnier found a chicken backstage, he grabbed it and threw it off the stage thinking it would fly.

Ezrin states that his boss did not want Alice Cooper, but they were persistent and he agreed to meet with them in New York City to hear them play.

Ezrin describes the concert to have been an underground scene, the show started and the band made the appearance of their eyes and mouth to be filled with blood.

This led to many representations on stage, which consisted of exaggerated, nightmarish imagery that includes monsters, blood, violence toward women, and executions.

The band played the Hollywood Bowl at this show they paid for a helicopter to go over the crowd and drop panties into the audience.

The band started to get treated like outsiders and the focus was placed mainly on Furnier, or the character of Alice.

The band started to fall apart without Ezrin, and they knew if they were going solo that Alice Cooper would be given to Furnier as he was the only one who could truly play him.

He knew it was harder for lead singers who broke out of their band to become successful, so he needed to make a statement, a new beginning.

The world had moved on for the second time since Alice's break, he did not fit in anymore and was worried about how he would make a statement, especially sober.