Super League, backed by Rupert Murdoch and News Corporation, competed with the ARL, supported by Kerry Packer and Optus Vision, in and out of court for broadcasting rights and supremacy in the sport.
[citation needed] McAuliffe's plans were for what he described as a "Super League" with 12 clubs from across NSW and Queensland across two divisions, with a system of relegation and promotion.
[citation needed] Balmain, Easts, Gold Coast, Illawarra, Parramatta, Penrith, Souths, St George and Wests failed this criterion for 1995 .
No club has any automatic right to participate in any year's competition and the League has the unfettered right to reject any club's application for participation.In 1993, after a dispute over sponsorship (the Queensland Rugby League was sponsored by Brisbane-based brewery Castlemaine Perkins (XXXX) while the Broncos were sponsored by rival brewery Powers), the Broncos had moved out of the 32,500 capacity Lang Park and into the almost 60,000 capacity ANZ Stadium (the main venue of the 1982 Commonwealth Games).
[citation needed] To ensure this outcome, the following steps were outlined: The document noted that the co-operation of players and some clubs was essential for the new competition.
Three days later ARL Chairman Ken Arthurson warned the Brisbane Broncos that they faced expulsion over their involvement with Super League.
[citation needed] Three strategies where identified for its implementation: The proposed structure of the competition included: On 22 December, News sent five clubs - Brisbane, Canberra, Newcastle, Cronulla-Sutherland and the Western Reds - a document entitled Super League Confidentiality Deed.
The purpose of this document was obtain feedback from these clubs with the view to making small adjustments prior a full presentation to the ARL in February.
Throughout January 1995, News developed a presentation for the ARL and met with officials from the Auckland, Cronulla-Sutherland, Illawarra and St George clubs.
In the weeks following the 6 February meeting with the ARL, Messers Cowley, Smith and Ribot offered players and clubs huge sums to bring them across to the new competition.
We suggest that a plan to address the problems of the eleven (11) Sydney clubs vis-a-vis their colleagues in other cities and in other states is urgently needed."
Notes from the meeting stated that the first attempt to build an Australian Super League had been unsuccessful, because News had made some wrong assumptions.
The planning group prepared a schedule of about 200 target players, considered to be the ARL's "core playing strength" (a phrase used by Mr Raneberg, a consultant engaged by ACP).
A "Presenter's Outline" was drafted, setting out, in effect, a sales pitch designed to persuade players contracted to ARL clubs to sign with Super League.
On 30 March 1995, News commenced legal action against the ARL, NSWRL and six clubs, alleging breaches of the Trade Practices Act.
[citation needed] On 25 September 1995, the ARL commenced legal action in the Federal Court of Australia to stop the new competition beginning in 1996.
[9] Formal orders were given in the Federal Court on 11 March 1996 to prevent any alternative rugby league football competition being held until 2000.
[10] The scope of these orders was reduced on appeal to the Full Court on 13 March 1996, but still precluded the start of the Super League competition.
[citation needed] All Super League teams forfeited the first round of the ARL competition, except for Auckland Warriors, who claimed two uncontested premiership points from their unplayed match against Brisbane Broncos.
Lindsay, who led the British game into Super League was ecstatic at the victory, comparing it to "winning a cup final".
On 23 September 1997, the ARL announced that it was forming a new company to control the competition in 1998 and invited Super League clubs to participate.
[15] As a result, in the following months the National Rugby League (NRL), jointly owned by the ARL and News Limited was formed.
As a result of the failure of C7, its owners commenced legal proceedings against parties, including Fox Sports, Foxtel and the NRL Partnership, for damages of $1 billion.