[4] Because stores predict double or triple their typical customer turnout on Super Saturday, many increase their staffing during these critical days to be able to handle the demand.
[7] Some experts predicted that approximately 40% of consumers hadn't started their holiday shopping by Super Saturday in 2009, with some customers citing full-time jobs as impeding their access to stores earlier in the year.
Other customers choose to do their shopping early in an attempt to avoid the long lines and large crowds associated with the retail holiday.
Due to Super Saturday's proximity to Christmas, shoppers are typically reluctant to venture online for deals, as purchases may not be able to arrive in time for the holiday.
[citation needed] The phrase was also used (mainly by the British media) to refer to the middle Saturday of the 2012 Summer Olympics (4 August) where Team GB athletes Jessica Ennis, Mo Farah, Greg Rutherford, Danielle King, Laura Trott, Joanna Rowsell, Tom James, Pete Reed, Andrew Triggs Hodge, Alex Gregory, Katherine Copeland and Sophie Hosking all won gold medals.
The phrase was also used by British media to refer to the Saturday of October 19, 2019 when Boris Johnson’s withdrawal agreement for leaving the European Union was defeated in Parliament .