Superflex

Superflex describe their projects as Tools, as proposals that invite people to participate in and communicate the development of experimental models that alter the economic production conditions.

Through their projects engaging with alternative models for the creation, dissemination and maintenance of social and economic organisation – such as Copyshop,[4] Guaraná Power, Rebranding Denmark and Free Beer – Superflex has become involved in legal disputes, as well as suffered prohibition orders and police raids, relating to their artistic use of commercial signs and symbols.

However, finding that the restrictions placed on their work sometimes led to unexpectedly interesting results, Superflex began to explore the productive potential of prohibition and conceived a series of projects structured to impose regulations on others.

They have had solo exhibitions, among others, at the Kunsthalle Basel in Switzerland (Supershow — more than a show), GFZK in Leipzig, Germany (Social Pudding in collaboration with Rirkrit Tiravanija), Schirn Kunsthalle in Frankfurt am Main (Open market), the REDCAT Gallery in Los Angeles (Guarana Power), Mori Museum in Tokyo, Gallery 1301PE in Los Angeles and the Hirshhorn Museum and Sculpture Garden.

Originally commissioned by DRFTWD office associates for the municipality of Heerhugowaard in 2004, it was accomplished in 2010 with support from the province of Noord-Holland and SKOR, Foundation Art and Public Space.

Superflex' works are represented in public art institutions such as: They have been commissioned to produce the 2017 Hyundai Turbine Hall installation at the Tate Modern gallery in London, opening 3 October.