[2] In the final episode, three previous winners competed for a chance to have their products introduced and sold in The Great Atlantic & Pacific Tea Company (A&P) family of supermarkets.

After receiving an evaluation from the mentors, they modify the product in the test kitchen (taking into consideration price, taste, nutrition and shelf life) in the recipe-revamp segment.

The remaining two contestants then work on the logo and packaging of their products with graphic designers from 99designs and mentoring from Chris Cornyn of DINE Marketing in the brand-development segment.

[30] In a Media Life Magazine review, Tom Conroy wrote after its premiere that the show was "worth a taste" and called the mentors' comments insightful.

He disliked the amount of detail about the contestants' personal lives and found the series' title misleading, conjuring up an image of shoppers stuffing supermarket baskets.