Produced by Princess Pictures with production support from Film Victoria, the original series was developed in association with Screen Australia and YouTube through the "Skip Ahead" initiative.

[7] However, due to the term wog being considered an ethnic slur to people from the Mediterranean and Middle Eastern regions, Superwog is displayed as Superbro on versions of Netflix outside of Australia.

On 2 September of that same year, a short sketch titled Meeting with Netflix was uploaded to the official Superwog YouTube channel, as a way to promote the series' arrival to the streaming site.

The two cited Sacha Baron Cohen, Chris Lilley and Fat Pizza as influences for the series,[11] and drew inspiration from their childhoods, noting they would "re-enact scenes of [their] mum and dad fighting" and "derive a lot of observational comedy from their arguments".

[17] The Superwog pilot was produced by Paul Walton at Princess Pictures and supported by Screen Australia and Google, funded through Skip Ahead.