"Sure Love" is a song co-written and recorded by American country music artist Hal Ketchum.

The song reached number 3 on the Billboard Hot Country Singles & Tracks chart in January 1993.

The music video premiered on CMT on September 24, 1992, and was directed by Senor McGuire (who had previously filmed the video for "Small Town Saturday Night") and filmed in Memphis, Tennessee, it starts with a couple dancing on a balcony, the camera zooms out to reveal Ketchum walking in an alleyway with a guitar.

The camera pans to a secret club, where the rest of the song is performed by Ketchum and a full band, with people dancing in front.

The video ends with Ketchum and his guitar walking down a dimly lit street.