[4] While on the set of MTV Base's Official Naija Top 10 chart in March 2014, Dr SID said "Surulere" represents one's desire to achieve their goals and aspirations.
Musicians such as Tiwa Savage, Don Jazzy, Jude Engees Okoye, Wizkid, Banky W., D'Prince and Ice Prince also uploaded pictures of themselves to social media.
[6] The music video for "Surulere" was uploaded to YouTube on January 23, 2014, and features Don Jazzy and Dr SID dancing in front of an undisclosed house.
[7][8] The video stars Funke Akindele, Helen Paul and Blossom Chukwujekwu, and tells the story of a young couple who struggles with childbearing.
"[11] Dr SID and Don Jazzy performed the song for the second time at the Fire of Zamani album launch concert, which took place at the Eko Hotel and Suites on November 23, 2013.
Jim Donnett of YNaija applauded Phyno for giving "a self composed, on point delivery and in his expected local dialect", but ended up criticizing Wizkid for sounding "a bit rushed, losing timing on the beat, and clashing harmonies with Don Jazzy".