[2] Known for her distinct voice and reggae-inspired guitar technique, her music has been described as "a unique sound equal parts Beat poetry, smoky soul grooves and indie-pop eccentricity.
[4] When she was 12 her parents divorced and Choffel moved with her mother and two sisters from the suburbs, first to The Drag and then to South Austin, where she spent her formative years.
"[9] While at Southwest Texas State University, she joined roots-rock-Latin group the Humblebums, opening in 1999 for the Scabs featuring frontman Bob Schneider at Antone's Blues Club,[10] and was later recruited by Liquid Stereo Project, a seven-piece hip hop/jazz fusion band for which Choffel became the primary songwriter, exploring different rhythmic phrasing, rapping, and recording.
[14] In November 2008, Choffel was featured on the cover of The Austin Chronicle headlined "The Next Fun Fearless Female Rock Star," a reference to her semi-finalist finish in Cosmopolitan's StarLaunch™ campaign, following her Grand Prize win in the Nationwide FameCast Competition.
Chicago Sun-Times critic Jim DeRogatis wrote that Choffel "impressed me more than any I've heard here with a unique sound equal parts Beat poetry, smoky soul grooves and indie-pop eccentricity.
[15][16] In late 2009 Choffel began working with producer Danny Reisch (White Denim, Bright Light Social Hour) on her second album after her recording of the song "Archer" was picked up by Dell for a Windows 7 commercial.
[17] Guest artists include Davíd Garza, Michael Kingcaid, Brad Houser, and Big Sam's Funky Nation lending horns on the album's single, "Raincloud," which got regional promotion.
[11][18] Michael Corcoran of the Austin American-Statesman called it "a record of shimmering soul and percussive mental massage that demands to be played start to finish.
[23] Choffel re-released the album, renamed Archer, with "Golden Fires" as a bonus track, internationally on Red Parlor Records in 2013.