This theme included technical and economic innovation and entrepreneurial spirit (Fagerberg was a middle manager in Electrolux and was one of few Swedes on the cultural scene who had any knowledge of industrial leadership), but also the necessity for the individual to grow by listening to his or her unconscious mind.

Fagerberg was inspired by Greek mythology (interpreting gods and goddesses as voices from the unconscious), Zen Buddhism, and the psychology of Carl Gustav Jung.

Free enterprise was seen as a liberating force by Fagerberg, but he was critical of the stifling effect that powerful business empires such as the Wallenberg dynasty had on society.

He argued that a parasitic class of party officials, public sector managers, and left‑wing academics and journalists had emerged in Sweden, oppressing workers as well as entrepreneurs.

Social Democrat prime minister Tage Erlander as well as Conservative treasurer Gösta Bohman were influenced by his analysis of Swedish society.