The Swedish Exhibition & Congress Centre (Swedish: Svenska Mässan) is an exhibition and convention centre in Gothenburg, Sweden and one of Scandinavia's largest assembly points, which attracts around 1.8 million visitors a year.

[2] A third tower was built in 2011–2014, making the venue one of the five largest in Europe, with a room capacity of over 1,200.

[6] The location of the Congress Centre was decided by different trade commissions and industry corporations when Svenska Mässan was established.

The location is efficient since it is in the middle of Scandinavia, equidistant to the three capitals of Sweden, Denmark and Norway – Stockholm, Copenhagen and Oslo.

[7] The central location also places the venue within walking distance of hotels, restaurants, pubs, shopping malls and theatres.